When you hear the term “VIP treatment” – particularly when it relates to a service-oriented business – you assume that the VIPs are the customers. We certainly try to treat our patrons as Very Important People on a daily basis, but we also strive to hire the best and most qualified individuals…and then give them the Ambassadors Plus VIP treatment through comprehensive training and ongoing coaching.

We believe that our people are our most important asset. Therefore, we implement an extremely selective hiring process and place a tremendous emphasis on the attitude of the person we are considering. Some things can be taught – and others have to be inherently present from the beginning.

Arte Nathan, former Chief Human Resources Officer for the Wynn Las Vegas hotel, said it like this: “You can’t teach employees to smile. They have to smile before you hire them.”

In the end, the VIPs we choose to represent our company as valet associates serve the VIPs who choose to utilize our services. What a treat!